Branded Entertainment
Lux Vide’s Branded Entertainment team is responsible for conceiving and developing special projects in collaboration with clients, both italian and international, that concern three macro areas: Brand Integration & Product Placement, Partnerships and Co-Marketing and Branded Podcast. The goal is to involve the partners within the stories of our series since the first stage, tying them to the editorial narrative by telling the values of the brands and making them come alive through places and characters.