Barbara Pavone


After a long managerial career spanning more than 25 years in leading entertainment and consumer goods companies, from her most recent stint at Warner Media, to her experience at Unilever, Bolton Group and British American Tobacco, Barbara Pavone joins Lux Vide and takes on the leadership of the marketing and sales team of the largest company in the Italian scripted market.

Barbara Pavone’s international experience brings her back to the world of production and media, fully reflecting Lux Vide’s culture of solid tradition, openness to innovation, Italian creativity and international vision. As Senior Vice President Group Marketing in Warner Bros Entertainment Italia, Barbara Pavone has collected in recent years excellent results in the creation and guidance of integrated and cross-divisional marketing and digital transformation.