Last night marked the debut of the new season of Don Matteo, which attracted nearly 4.2 million viewers and achieved a 24.8% share, placing Rai1 at the top of the prime-time ratings.
The response from younger audiences is particularly striking: a 24.4% share among viewers under 35, with performances more than doubling those of competing networks.
Other targets also delivered very positive results, with a 31.4% share among women and a 36% share among men under 25.
On social media, the hashtag #DonMatteo15 trended on X from the beginning of the evening, reaching the number one position with approximately 8.5K tweets, and remaining among the trending topics again this morning.
Confirming a success that extends beyond linear broadcasting, Don Matteo is now also the most-watched title on RaiPlay, ranking first in the platform’s overall chart.
These figures tell the story of a bond that continues to renew itself, season after season.
