Last night Rai1 took the lead in prime-time across total viewers, the commercial target (30.9%) and under-35s (34.5%) thanks to Sandokan, confirming the strength of the brand and the project’s strategic role in the Italian television landscape. It is also the best series debut in audience share since 2021 and the highest result in absolute viewing figures since Spring 2023.
Matilde Bernabei, Founder and President of Lux Vide, and Valerio Fiorespino, CEO of Lux Vide, commented:
“We are extremely proud of this extraordinary result, which we want to share with the entire Lux Vide team. It was by no means a given that, fifty years later, we could bring Sandokan back to life and move audiences once again. We share this success with Rai Fiction, who has supported us from the very beginning, and with the Fremantle family, without whom such a strategic national and international result would not have been possible.
Our sincere thanks go to the whole team: from our ‘hero’ Can Yaman to the charismatic Yanez and the entire cast, all the way to the tireless crew. A special thank-you to the creative leads Elena Bucaccio and Alessandro Sermoneta, to the production team coordinated by Daniele Passani and Corrado Trionfera, and to directors Jan Maria Michelini and Nicola Abbatangelo, who brought a fresh, contemporary vision to a story that lives on in the hearts of millions of Italian families.”
An important achievement that represents a significant milestone for us and for the entire industry.
Based on an idea by Luca Bernabei, the series is a new adaptation of Emilio Salgari’s classic saga of novels, developed for television by Alessandro Sermoneta, Scott Rosenbaum and Davide Lantieri, and directed by Jan Maria Michelini and Nicola Abbatangelo. It will be distributed worldwide by Fremantle and in Spain by Mediterráneo Mediaset España Group.
