#SeNonVoglioNonPuoi, the video from the Una Nessuna Centomila campaign produced by Lux Vide

Category

  • Corporate

Date

25 November 2024

📣 Consent is not a concession, but an inviolable right.

We are proud to have produced the campaign #SeNonVoglioNonPuoi, promoted by Una Nessuna Centomila, the Italian foundation dedicated to combating violence against women. The foundation was established in 2022 by Fiorella Mannoia (Honorary President), Giulia Minoli (President), Celeste Costantino, and Raffaella Palladino (Vice President).

Filmed between Rome and Milan in just two days, this campaign is the result of a collaborative effort involving directors, producers, and familiar faces from our TV series, as well as prominent figures in music, culture, and entertainment. A powerful message, shared by millions—within a few days, the campaign surpassed 8.5 million views.

For us, this was more than just a project: it is a universal message, especially today, November 25th, the International Day for the Elimination of Violence Against Women.

A heartfelt thank you to everyone who made this initiative possible.